Australia’s leading Internet venture fund, Future Capital Development Fund (FCDF), today announced it has invested in another Internet company, TheAgendaDaily.com (“Agenda”) – a hybrid media / commerce business which successfully offers customers engaging daily recommendations alongside exclusive member only sales. Recommendations and exclusive sales cover the very best on offer across restaurants, nightlife, shopping, style and things to do.
TheAgendaDaily.com currently offers private sales and hand picked member recommendations across 3 major capital cities in Australia (Melbourne, Sydney and Perth) with plans for further expansion and evolution following Future Capital’s investment.
Domenic Carosa, Executive Chairman of FCDF stated “we like Agenda as it combines high quality reviews, loyal and engaged members and compelling offers that really represent phenomenal value without sacrificing supplier margins. We see this as the next and logical evolution in group buying through coveted lifestyle offers to customers – it’s a win win for members, suppliers and for Agenda.”
Blake Hutchison, founder and CEO of Agenda stated, “we are delighted to have received Future Capital’s investment, it’s an endorsement of the model’s potential. We will now focus on expanding Agenda in terms of content, experiences and services aimed at deepening our relationship with members and suppliers. Ultimately, we’re about top places, top product and top experiences; we
believe we have a model which offers great value to members and a superior opportunity for business owners & managers.”
Andrew Fiori-Dea, CEO of FCDF stated “the convergence of content and commerce represents a significant opportunity. Agenda has done a great job building a trusted relationship with members and we (FCDF) intend to assist and accelerate this through collaboration, ongoing innovation and diversification.”
Agenda now joins 13 other fast growing internet companies as part of the Future Capital portfolio and will be headquartered in the Melbourne offices which over the last 12 months has become a hotbed for innovative internet companies in Melbourne.